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In February 1969, (at Ray Columbus's suggestion), they shortened their name to The Revival, simultaneously changing their image and repertoire, which resulted in immediate success. May 1969 saw The Revival win the Christchurch section of the National Battle Of The Bands, and this caught the attention of HMV record producer and A&R man Peter Dawkins, who took them to Wellington to record a single - a cover of a current number by The Equals - and the Revival version outsold the original hands down. The single was Viva Bobby Joe // Rudi's In Love (the flipside was also a cover, but of a song by the British group Locomotive). Viva Bobby Joe made it to number 14 on the National Charts in 1969, and although the record was a success, the 'bubble-gum' style wasn't really what most of the members felt happy with, and thus when Craig was offered a solo career in April 1970, the group disbanded. |
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